There are no fewer than 2,175 online gaming companies within the United Kingdom. This is excellent news for players, as there are now more options than ever before. However, these very same statistics can be a bit challenging for certain online casinos. Competition is fierce and only the best will obtain the recognition that they deserve. This is also the reason why concepts such as a lucrative online casino bonus should never be taken lightly. This notion has already benefited other variants such as bingo, so it only makes sense that new portals need to leverage the numerous advantages associated with such attractive rewards.
The Basic Concept Behind an Online Casino Bonus
Players are now highly demanding in regards to which casino they choose as their main provider. They are well aware of the fact that there are literally hundreds of offers available, so only the best will do. While a certain portal might offer extremely attractive games and a secure payment system, the fact of the matter is that a bonus will serve as the “hook” which finally convinces a potential player to register. Some of the intentions behind any type of bonus program include:
- Creating interest.
- Providing rewards for new players.
- Ensuring that existing members remain loyal.
- Encouraging players to try out new games.
Lets also not forget that word of mouth is a powerful tool. If a player enjoys a specific bonus structure, he or she is likely to tell additional friends. This is a massive benefit in terms of publicity.
A Look at the Different Types of Online Casino Bonuses
One of the most effective ways to appeal to a wide range of players is to offer numerous bonuses and promotions. The bingo industry has understood this approach for years and thankfully, casinos are beginning to “play” along. Let’s take a look at some of the most common bonuses as well as what each tends to provide.
First-Time Deposit Bonuses
Many consider these rewards to be the most common due to the fact that they tend to be offered to all new players. The concept is simple. Anyone who registers with a website for the first time will be provided with a bonus in the form of a percentage of their deposit. Let us assume for a moment that this bonus provides 50 per cent of the funds of the player. If the member deposits £100 pounds, he or she is provided with an additional £50 pounds that can be spent towards specific games.
Matched Deposit Bonuses
There are other times when a first-time deposit will be matched up until a certain point. Should a player open an account with £250 pounds, the casino will supply another £250 pounds. Although terms and conditions will often apply, this is a great way to captivate a wide audience.
Some online casino bonuses will take place on a daily basis. They are normally associated with some type of monetary award or points system. These schemes may also be open to select players (such as high rollers). Some challenges can offer jackpots well into the thousands of pounds.
A casino should always strive to retain its most valuable members. This is when VIP rewards programmes will come in very handy. These are primarily a way to say “thank you” for such consistent loyalty over time. Some examples include top-tier poker tournaments, access to advanced games and even real-world prizes such as a holiday abroad. These bonuses also serve to highlight the unique branding of the company itself.
Bonus codes are a final possibility worth mentioning. These can be entered during the initial registration process or they can be made available on a regular basis. By entering a specific code, the player will be able to unlock rewards that may not be available to the general public. Free credits, matched deposits and VIP benefits can all fall into this category.
Online bingo is an extremely popular game and this is partially the result of the variety of rewards that providers supply to their members. Any online casino that hopes to enjoy an edge over its competitors should carefully examine each and every one of these unique options. Not only will this entice new players, but an online casino bonus will ensure that loyal members keep coming back for more.